In which region do we consume the most sex toys?

In which region do we consume the most sex toys?

There's nothing wrong with taking care of yourself. If the topic is still taboo, however, dealing with sex toys is becoming less and less confidential... and seducing more and more followers.

The biggest consumers of sex toys are...

In which region are we the best sex toys?A study* has shown in which regions the French buy these naughty toys most often. And the Île-de-France region comes first! of demand from this French region...while the differences in the rest of the ranking are less pronounced.Auvergne-Rhône-Alpes and Nouvelle-Aquitaine completed the podium.

Ile de France


New Aquitaine


Great East

Provence-Alpes-Côte d'Azur, Hauts-de-France

Pays de la Loire, Brittany, Normandy

Centre-Val de Loire, Burgundy-Franche-Comte


What kind of sex toys do the French prefer?

The most popular sex toys?Vibrators, popular, account for 57% of sex toy searches! Popular with both women and men, this type of sex toy also has the advantage of being able to find its place in the sex life of French couples ... without that the gentleman sees it as a "rival"! Then follow dildos (22%) and sex toys for men (21%). Proof that these sex toys are not only reserved for women, but also appeal to men.

* Study conducted by idealo - European price comparator - between January 2020 and January 2021.

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Sex toys would attract almost 60% of French people